Sweet Success
Maybe we were brave, maybe we were foolish —either way, diving into the confectionery world felt like deciding to skydive with a parachute made of sugar (50% less to be exact). But hey, if you’re gonna be reckless, might as well be sweet about it!
We’d spent nearly 40 years perfecting the art of SLICE but why stop there we decided to venture into the world to crunchy, delicious, yet surprisingly healthy confectionery. boodles were born. We expanded our manufacturing facilities in Ballarat, and proudly expanded our team; able to employ over 70 people in the local community
Where are we now?
What is the saying – doing the same thing twice and expecting different results is…. Entrepreneurial (surely, it’s something like that). Never ones to sit still for too long, we knew we were onto a good thing with our boodles chocolate clusters and wanted to expand the range.
In 2024, we are venturing into the health aisle, where kale reigns and quinoa flows like confetti. Armed with ambition, we hit the health aisle with a triple threat—5-star lunchbox snacks, grown-up treats that scream ‘adulting’, and kid-friendly fuel to keep the little ones going strong. Our new products make eating healthy feel less like a chore and more like a flavour-packed party.
